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10 Makeup Tips for Older Women

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    In español  | There are  thousands  of beauty tips that can make a difference in your appearance, especially if you are a woman aged 50 and over. But who has time for all of this? Let me show you a shortcut to the best of the best. As a beauty editor, I've seen top pros use this advice on magazine shoots with  adult celebrities  and everyday women for decades. They are timeless and work. Here are 10 from my list of the greatest hits. 

    1. Test makeup in the right places 

    Spread lipstick on your thumb and foundation, concealer and shadow on the canvas between thumb and forefinger.  No more wiping off the store tester and applying it to your face or the back of your hand, please.  Not only is it unsanitary, it is unrealistic.  Test on skin similar to the area where the product will be used.  The soft, plump blue-red pad of your thumb is more like the skin of the lips and gives a truer idea of ​​the shade and texture of the lipstick.  The canvas of skin near your thumb is finer, more loose and wrinkled - it will show what  look like  facial makeup or  eyeshadow when applied, mixed and worn.

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    2. Apply skin care upwards and outwards
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    It really helps counter gravity, and it helps  sagging skin and deep expression lines.  Blend creams, serums, and oils in gentle sweeping motions, working from the center of your face outward.  In the short term, it boosts circulation, helps products melt into the skin, and feels soothing - in the long term, it minimizes downward pull.  Makeup artists, day spa beauticians, facialists and the tiny printer instruction sheet that comes with luxury face creams wouldn't have it any other way!  Start at the base of your neck and work your way up to your jawline. Then sweep outward along the jawline, from chin to ears, under nose to cheekbones and temples, in a large C. Mix the eye cream from the inside of the eye near the nose, in a hammock following the underside of the eye. You subtly lift the face as you massage up and out. 

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    3. Apply eyebrow makeup before eye makeup, not after 

    Unless you've tattooed or microbladed your eyebrows, or have genetically full, powerful eyebrows, yours aren't what they used to be. Filling in and  extending your brow shape  before moving on to liner, shade, and mascara gives your eye area a whole new, larger frame. This “window” will affect how much eye makeup you need or want - and maybe not as much as you think. Dark hair? Go one or two shades lighter in eyebrow makeup. Light hair? Go one or two shades darker in the eyebrow filling.

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    4. Start and stop eyebrow makeup where it should.

    eImproving or inventing mature eyebrows is a big deal, but we often pay too much attention to fullness and shape, not length.  This is why even “corrected” eyebrows are insufficient.  Line up any pencil vertically from the outside corner of your nose to line it up with the inside corner of your eye.  This is where your forehead should begin.  Fill your forehead with small, upward hair-like pencil strokes, then tilt the pencil from the nose to the outer corner of your eye.  This is where your forehead should end.  Warning: do not follow the downward curve of drooping eyebrows. Instead, cheat the line outward for a straighter look and pluck out the hairs that drag your eye down. Comb the brow hairs and fill from the bottom up with a pencil and / or powder.


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    5. Our faces become more asymmetrical with age. Don't fight it
    tAt 50, unmatched functionality is the norm. One forehead may be taller or different in shape from the other; your upper lip may have thinned into an almost invisible line, while the lower lip is still pouting. On your face, you can see that one side is more lined and wrinkled than the other (usually the side you don't sleep on is higher, firmer, less lined). Everything is OK. These quirky little things give your face personality and individuality. Don't try to mask the differences with makeup.
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    6. A makeup sponge is for adding moisture, not makeup. 
    Here's a big secret: Unlike fingers, makeup sponges absorb a lot of makeup from the face.  You end up using more makeup for each application and you run out of that bottle or tube very quickly.  The most expensive teardrop-shaped sponge is all the rage, but these triangulars have been around forever and do the job just as well.  Use them to refresh an overdose of makeup or touch up makeup during the day or evening.  Simply run a makeup sponge under lukewarm water, squeeze out the excess, and dab (press, don't slide!) Your face directly onto your makeup. It removes any excess color (too much foundation, blush or bronzer, for example) or makeup that has settled in cracks and fine lines. Carry one in a Ziploc bag in your purse and clean it often.

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    7. Create a new eyelid crease 

    Aging eyes are beautiful, but when they're deep, hooded, or sagging, they steal your lids of space.  This emphasizes the falling overhang and decreases the size and shape of the eyes.  When putting on makeup, forget the old rules about using a light shadow on the eyelid and a deeper color for the outline.  Instead, darken the lids with a medium shade (from gray to light brown) and blend it from the lash line up and over your true crease to extend above.  Keep the edge of the arc flexible. This new crease is an illusion that widens lashes to pucker up space, pushes back overhang, and makes eyes look bigger and stronger - even before you get to the liner!

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    8. Work your eyeliner strategically

    Stop applying liner on autopilot.  Vary the placement and thickness of the line depending on a specific goal - and it can differ on a daily basis.  You can, for example: circle the top and bottom lids to really emphasize the shape of the eyes and distract from bags or minor lines;  line the upper eyelid at the level of the lash roots and below in the waterline to bring out the deepest eyes;  slightly widen the upper eyelid liner at the outer end to lift the eyes;  use a gray or brown liner instead of black, inky black, or chocolate for a softer look; Line the lower waterline with a beige eye pencil to remove redness. The options are endless.

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    9. The center of your face is where you need makeup the most.

    Stop obsessing over those cheeky brown spots - no one else even notices them.  Start with your nose (from the bridge below the nostrils) and its surrounding area, as this is where redness, dark circles, broken capillaries, large pores need to be covered.  Apply foundation or your color correcting beauty balm / cream (BB / CC) to the center and blend outward from there to the hairline, jawline and ears, showing the texture through gradually.  Then, for the second round, walk around the area again, using a foundation brush in a back-and-forth motion in all directions, like painting a wall.  This forces makeup and skin to melt together seamlessly instead of lying on top. Aim for subtle coverage with visible skin underneath.

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    10. Manipulate the texture and shade of your same old lipstick

    You already know that lining and filling lips with lip tonic pencil will avoid rings around the mouth and maintain color, but you don't know: you can turn any lipstick into a lipstick. more matte or toned down by dabbing with a tissue and satin or matte powder - choose pressed to loose, even blush, peach, pink, tan eyeshadow or bronzer - any type works.  This tip also softens the look of overly bright or deep berry undertones.  Want more shimmer or shine that won't get sloppy and tacky?  Apply your usual lipstick and dab it with sparkle and sparkle powder as above.

    For more beauty and style tips for women aged 50 and over, check out   The Woman's Wakeup: How to Shake Up Your Looks, Life, and Love After 50   by Lois Joy Johnson.

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